More brokerages are being absorbed into corporate groups. More technology platforms are being acquired by franchises and portals.
When your back office software is connected to your franchisor or owned by a company with a financial interest in your numbers, you're negotiating your renewal against someone who already knows your margins.
That's not a hypothetical. It's how information asymmetry works.
Independent broker-owners built something they control. The back office infrastructure should reflect that.
Your brokerage is unique.
The market is consolidating. Your data is worth protecting.
Your data is your own.
Three things that matter for independent brokerages.
Your data is yours.
- Loft47 is an independent company. Your brokerage retains 100% ownership of its financial and agent data. We don't share it with franchisors, portals, or partners. When you leave, which we don't expect, you take everything with you. No contracts means no leverage over your data.
Commission plans as complex as your business.
- Independent brokerages often run more sophisticated commission structures than franchise models allow including custom splits, multi-tier caps, team arrangements, referral handling. The median brokerage in our dataset runs 7–9 distinct deduction templates. Loft47 was built to handle that complexity without a spreadsheet in sight.
A back office that grows with you. Not one that reports above you.
- We don't sell franchise reporting packages. We don't have a corporate parent with visibility into your numbers. What you see in Loft47 is your data, your financials, your performance - visible to you and your team only.
That's the answer to "who owns my brokerage's data?" in Loft47.
Your financial records, agent data, commission history and transation files belong to your brokerage. We host them. We process them. We never sell them, share them or use them to benefit anyone but you.
No lock-in. No contracts. Your data is portable and always has been.
Features loved by Brokerages like you
Seamless Deal Management
- Users can create, update, manage and approve deals from any device in under a minute.
- Documents can be attached, synced, or forwarded directly to deals.
- Real-time deal tracking, progress updates, and communication are accessible.
- Personal notification preferences help users stay informed on deal activity.
Efficient Communication
- Templates / Google Docs can be used to save time on repetitive communications.
- Communications can be sent to any transaction party.
- Outgoing communication and deal activity are trackable and viewable at all times.
Collaboration & Team Management
- Teams can be created and managed efficiently, assigning split percentages for faster deal creation.
- Team performance and completed transactions can be easily monitored.
Integration & Automation that works
- Loft47 integrates seamlessly with Dotloop, DocuSign Rooms, QuickBooks and Xero, automating commission calculations, payouts, and reports.
- This reduces manual data entry and ensures accurate payouts, preventing errors.
High Quality Support & Partnership
- Loft47’s customer support is praised for being responsive and collaborative, offering practical solutions and forming strong partnerships with users.
- Loft47 in-app chat is answered in under 2 minutes on average.
Agent Empowerment & Engagement
- The platform offers agents tools like Google Data Studio for tracking performance, setting business goals, and enhancing accountability.
- Features like the dashboard improve transparency and interaction with data, empowering agents to focus on productivity.
Scalability & Growth
- Brokerages like Dobi and Regal Realtors experienced significant growth after transitioning to Loft47, thanks to the platform’s ability to support complex commission structures and streamline operations.
- Loft47 helps brokerages scale efficiently while maintaining smooth workflows.
Time Savings & Efficiency
- The automation of key processes has reduced administrative workloads, saved time, and increased operational efficiency across brokerages.
- Reporting and workflow improvements have provided better visibility into financial health, helping brokerages focus more on growth and agent support.
Trust & Recommendations
- Users highly recommend Loft47 for its ease of use, time-saving features, and supportive partnership approach.
- Many brokerages made the switch based on trusted recommendations from peers, accountants, and positive experiences with customer support.
These key points highlight Loft47's ability to streamline operations, improve collaboration, and support both agents and brokerages through intuitive features and strong customer relationships.
Beyond functionality, Loft47 is prized for its stability, scalability, affordability, and strong customer support. With mobile accessibility, customizable workflows, and robust training programs, the platform empowers both brokers and agents to operate more effectively. Independent brokerages appreciate Loft47's flexibility in managing complex commission structures and its ability to integrate with best-in-class tools without sacrificing ease of use. This adaptability, combined with a collaborative support culture, makes Loft47 a valuable tool for scaling and enhancing brokerage operations.
Independent brokerages that made the switch.
DOBI REAL ESTATE - Michigan 111 agents. One Location. Growing.
Dobi was running Brokermint. It worked until they needed to accommodate a new commission structure and Brokermint couldn't. The frustration wasn't just the limitation, it was the lack of support. No one to brainstorm a solution. Just a wall.
They moved to Loft47. The commission structure got handled. Manual calculations dropped as automation took over. QuickBooks integration reduced manual journal entries and improved accuracy. Agents got visibility into their own performance through the dashboard.
What Dobi values most isn't a specific feature. It's that when something isn't quite right, Loft47 works through it with them. That's a different relationship than they had before.
Dobi plans to expand to more locations, more agents, with more complexity coming. They wanted a back office partner that would grow with them and actually pick up the phone when things get complicated. That's what they found.
They moved to Loft47. The commission structure got handled. Manual calculations dropped as automation took over. QuickBooks integration reduced manual journal entries and improved accuracy. Agents got visibility into their own performance through the dashboard.
What Dobi values most isn't a specific feature. It's that when something isn't quite right, Loft47 works through it with them. That's a different relationship than they had before.
Dobi plans to expand to more locations, more agents, with more complexity coming. They wanted a back office partner that would grow with them and actually pick up the phone when things get complicated. That's what they found.
REGAL REALTORS - Independent, family-owned since 1991: 40 agents in 2014. 200+ agents by 2023
Before Loft47, Regal used Dotloop for transaction management and QuickBooks for accounting. As agent count grew, manual data entry between systems became the bottleneck. Melanie adopted Loft47 for its direct integration with both Dotloop and QuickBooks. Manual entry between systems dropped significantly. Her time freed up to focus on agent support and brokerage growth instead of reconciling data between tools.
She's recommended Loft47 to other brokerages since.
Regal Realtors is one of the clearest examples of what happens when back-office infrastructure keeps pace with growth. Melaney, Director of Operations, came from manual commission tracking and spreadsheets. The move to Loft47 removed the data entry work that was slowing the team down and introduced accuracy and speed to agent payouts. Their highest stated priority.
That operational foundation supported a brokerage that grew 5× in under a decade.
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