Unlocking Seamless Real Estate Operations with Loft47
RE/MAX Elevation, a new and growing Brokerage in Wyoming with 15 Agents was founded by Ashley and Brenton Hayden. After a strong exit from their uber-successful franchise business, Renters Warehouse, they decided to shift their focus to the buy-and-sell side of Real Estate.
They knew they needed a robust, cloud-based real estate brokerage software solution to support their evolving needs. The search for the right real estate commission management and accounting platform was on. Ashley and Brett tried several back-office solutions, but none met their specific requirements. The compatibility with their preferred accounting software, QuickBooks, was a non-negotiable. Integrating with dotloop was also imperative as it’s their preferred transaction management tool. Additionally, they required a user-friendly interface accessible from anywhere in the world, as they split their time between Wyoming and Miami.
After doing their due diligence and selecting Loft47 they have been happily using it to run their operations for just under a year. We checked in to see how they were doing and how they felt Loft47 was measuring up in the broker management software landscape.
The Unbeatable Value of Loft47
When asked about the trend of franchise brands offering free software solutions, Ashley offered a thoughtful perspective. “Well, I think we all know there’s no such thing as a free lunch. Everything comes with a price and I think personally, the payoff of the user friendliness of your software and the compatibility of your software is priceless.”
For RE/MAX Elevation, the value proposition of Loft47 far outweighed any potential cost savings from free software alternatives. The brokerage’s thorough research and evaluation of the market led them to the conclusion that Loft47 was the optimal choice for their real estate commission management and accounting needs.
Learn more about their journey of discovery below or watch the full video here.
Discovering the Loft47 Advantage
After evaluating their options, RE/MAX Elevation discovered Loft47, a comprehensive real estate back office solution. The seamless integration with QuickBooks and the intuitive, cloud-based platform immediately caught their attention. “The compatibility with QuickBooks was huge, and then also just how user-friendly your software is. It’s really a clean platform, very user-friendly,” Ashley remarked.
The team at Loft47 provided exceptional customer support, addressing any questions or concerns Ashley had, often within the same day. “The support and the training has been incredible. I get same day answers most of the time, which is even if it’s four o’clock on a Friday, Tracy has helped me with some situations we’ve encountered,” she shared.
Streamlining Commission Payments and Agent Management
One of the key features that sealed the deal for RE/MAX Elevation was Loft47’s commission management capabilities. The intuitive “Payout” interface allowed the brokerage to electronically pay their agents within 24 hours of file approval, a game-changer for their operations and for real estate brokerage management software in general.
“The payload interface you guys have where I can pay our agents electronically within even 24 hours of approval of a file has been really instrumental for us,” Ashley explained. This seamless commission disbursement process not only benefited the agents but also streamlined the brokerage’s back-office tasks.
Integrating with Dotloop for Seamless File Management
Another crucial factor in RE/MAX Elevation’s decision to adopt Loft47 as their real estate back office software was the platform’s integration with Dotloop, their preferred online filing system. “A lot of the other ones also didn’t have an integration with Dot Loop, and that’s something I forgot to mention earlier was the ease that Lock 47 has that I can import a file from Dot Loop, which is our preferred online filing system,” Ashley noted.
This integration allowed the brokerage to manage their files and documents, enhancing operational efficiency seamlessly.
Comprehensive Reporting and Agent Portal
Loft47’s robust reporting capabilities were another significant advantage for RE/MAX Elevation. The platform provided comprehensive financial statements and commission reports, which made it easy for the brokerage to fulfill their monthly reporting requirements to RE/MAX Corporate.
“Another great feature with Lab 47 is the reporting that I can pull for RE/MAX Corporate for our monthly statements that we have to send to them and make a payment for. That’s a really easy feature within the lab, 47 reports as well to pull,” Ashley shared.
Additionally, Loft47’s agent portal empowered the brokerages’ agents with real-time access to their commission statements and year-to-date earnings. This transparency and self-service functionality were highly valued by the RE/MAX Elevation team.
Secure and Seamless Accounts Receivable Management
Loft47’s secure agent portal also facilitated the management of accounts receivable for RE/MAX Elevation. The brokerage could easily collect monthly fees, photography package payments, and other agent-related charges through the platform’s intuitive interface.
“With an easy click of a button, I can collect that payment from them so it’s easy. They don’t have to worry about making a payment, I don’t have to worry about collecting it. And all that gets reported and sent easily to QuickBooks for me,” Ashley explained.
This streamlined accounts receivable process made Loft47 the best accounting software for real estate agents and brokerage.
A Resounding Recommendation
When asked about the likelihood of recommending Loft47 to others, Ashley’s response was unequivocal: “10 out of 10, a hundred percent. Like I said, it’s the easiest, most user-friendly software for us to have. I can’t imagine trying to switch now and using anything else. It just wouldn’t compare.”
The seamless integration, intuitive interface, comprehensive features, and exceptional customer support have made Loft47 an indispensable tool for RE/MAX Elevation’s back-office operations. Ashley’s glowing endorsement is a testament to the platform’s ability to transform real estate businesses and unlock new levels of efficiency and profitability.
Conclusion: Elevating Real Estate Operations with Loft47
RE/MAX Elevation’s journey with Loft47 is a shining example of how the right real estate commission management software can revolutionize a brokerage’s back-office operations. By prioritizing the integration with QuickBooks, the seamless file management through Dotloop, and the secure and efficient commission payment and accounts receivable processes, Loft47 has become an indispensable partner for RE/MAX Elevation.
The brokerage’s unwavering satisfaction with Loft47’s user-friendly interface, comprehensive reporting, and exceptional customer support further solidifies the platform’s position as a trusted solution for real estate professionals. As the industry continues to evolve, RE/MAX Elevation’s experience with Loft47 serves as a blueprint for brokerages seeking to optimize their back-office operations and unlock new levels of success.