Loft47 and RE/MAX Medalta: Revolutionizing Real Estate Office Management and the Power of Support


In the fast-paced world of real estate, efficient office management is crucial for success. Real estate agents need comprehensive tools that streamline transactions, simplify bookkeeping, and provide reliable support. In this article, we will explore how Loft47, a cutting-edge software solution, has revolutionized real estate office management. We will delve into its key features, the benefits it offers, and why it has become a go-to choice for many real estate agents and offices. But first, let’s hear from Pam from RE/MAX Medalta on her experience with back office solutions and how they compare to Loft47.

Customer Insights: Pam from RE/MAX Medalta

To gain deeper insights into the customer experience with Loft47, we spoke with Pam Schaufert, the lead accounting resource from RE/MAX Medalta. RE/MAX Medalta maintains a healthy office with 21 Agents out of Medicine Hat Alberta. She shared her thoughts on the program and highlighted its benefits.

“Working with all of the staff that do support has been wonderful, and I would highly recommend this program to any real estate agents’ offices out there. It just makes your life so much easier.” – Pam, RE/MAX Medalta

Pam emphasized the exceptional support provided by Loft47, praising their responsiveness and problem-solving abilities. She also highlighted the program’s affordability, portability, and user-friendly interface as key advantages.

The Evolution of Back Office at Medalta

Pam saw many back-office transitions during her relationship with the Brokerage. When she started in 1995 the office used an old DOS program that was “very painful, very slow, and very hard to work with.”

After being introduced to Lonewolf, the office transitioned in 2004.

The transition to Lonewolf was a success for RE/MAX Medalta, who now had access to a comprehensive suite of office management tools. The integrated bookkeeping feature allowed them to easily manage transactions and keep track of their finances.

As the years went by, Lonewolf continued to improve and expand its offerings. However, with the addition of new programs and rising costs, RE/MAX Medalta started to face challenges. Their account manager eventually left the company, and the support began to decline.

“The cost of the program kept rising and rising. They kept wanting to add more programs to the program and then support after. The support just went downhill.” – Pam, RE/MAX Medalta

The lack of support became a significant frustration for RE/MAX Medalta, causing delays in bookkeeping and unanswered questions. The company needed a solution that would not only provide cost-effectiveness but also deliver exceptional support.

Enter Loft47: A New Beginning

During this difficult period, Tracy Simmons reached out to RE/MAX Medalta with exciting news about Loft47. Intrigued by the promise of going paperless and the potential for enhanced functionality, RE/MAX Medalta decided to make the switch.

“So now we decided a change to Loft47. Not to lie, it did take a little time to get the program to work, you know, the way we wanted it to. But that happens with all new programs.” – Pam, RE/MAX Medalta

Although it took some time to adapt to the new system, RE/MAX Medalta appreciated the portability and affordability of Loft47. The program’s flexibility allowed for seamless remote work, a crucial factor in the post-COVID era.

Today, RE/MAX Medalta continues to use Loft47, taking advantage of its cutting-edge features and reliable support. From simplifying paperwork to streamlining transactions, Loft47 has revolutionized real estate office management for this company and many others like it. View the full interview here:

The Power of Support

One of the standout features of Loft47 is its exceptional support. Unlike their previous experience, RE/MAX Medalta found that Loft47’s support team was responsive, knowledgeable, and reliable. Whether it was a complex issue or a seemingly trivial question, the support team always went above and beyond to assist.

“The support that we get from Loft is phenomenal. Like there is not one time when we have even a little stupid question that they do not get back to us and they do not solve for us. So that is worth its weight in gold.” – Pam, RE/MAX Medalta

The dedication and responsiveness of Loft47’s support team have been a game-changer for RE/MAX Medalta. They have become a trusted partner, ensuring that any obstacles or queries are promptly addressed, allowing the company to focus on serving their clients.

Streamlining Office Operations

Loft47 offers a range of features designed to streamline office operations and enhance productivity. Let’s take a closer look at some of the key functionalities that have made Loft47 a game-changer in the real estate industry.

1. Comprehensive Transaction Management

Managing transactions is a critical aspect of real estate office operations. Loft47 simplifies this process by providing a user-friendly interface that allows agents to effortlessly track and organize transactions from start to finish.

Key Features:

  • Transaction tracking and status updates
  • Document management and storage
  • Customizable workflows for efficient collaboration
  • Automated reminders and notifications

The comprehensive transaction management system ensures that agents can stay on top of their deals, providing a seamless experience for both the team and clients.

2. Integrated Bookkeeping

Keeping accurate financial records is essential for any business, including real estate offices. Loft47’s integrated bookkeeping feature eliminates the need for duplicate entry to accounting software, making financial management more efficient and convenient.

Key Features:

  • Automated income and expense tracking
  • Invoicing and billing management
  • Real-time financial reporting
  • Integration with popular accounting platforms

By consolidating bookkeeping within the Loft47 platform, RE/MAX Medalta and other real estate offices can save time and reduce the chances of errors.

3. Paperless Office Environment

In an increasingly digital world, going paperless is not only environmentally friendly but also a practical choice for real estate offices. Loft47 enables offices to transition to a paperless environment seamlessly.

Key Features:

  • Digital document storage and organization
  • E-signature capabilities for contracts and agreements
  • Collaborative document editing and sharing
  • Secure cloud-based storage

By eliminating the need for physical paperwork, Loft47 reduces clutter, enhances document accessibility, and promotes efficient collaboration within the office.

4. User-Friendly Contact Management

Efficient contact management is crucial for real estate agents who need quick access to client information. Loft47’s contact management feature provides a centralized database and intuitive search capabilities, ensuring that agents can find the right contact with ease.

Key Features:

  • Centralized contact database
  • Advanced search and filtering options
  • Contact categorization and tagging
  • Import and export functionality

While contact management may seem like a minor aspect, it plays a vital role in maintaining strong client relationships and facilitating effective communication.

5. Enhanced Remote Work Capabilities

The COVID-19 pandemic has emphasized the importance of remote work capabilities. Loft47’s cloud-based platform allows real estate agents and office staff to work seamlessly from anywhere, ensuring business continuity and flexibility.

Key Features:

  • Access to data and documents from any device
  • Real-time collaboration and communication tools
  • Secure remote access to office systems
  • Virtual meeting and presentation capabilities

Loft47’s remote work capabilities have been particularly valuable during the pandemic, enabling RE/MAX Medalta and other offices to adapt to the changing work landscape without compromising productivity or client service.


Loft47 has emerged as a game-changer in the real estate industry, revolutionizing office management for companies like RE/MAX Medalta. With its comprehensive transaction management, integrations for bookkeeping, paperless office environment, user-friendly contact management, and enhanced remote work capabilities, Loft47 has become a trusted ally for real estate agents and offices.

The exceptional support provided by Loft47 sets it apart from competitors, ensuring that any challenges or queries are promptly resolved. While there is always room for improvement, Loft47 continues to evolve and address customer needs, striving to deliver an optimal user experience.

If you’re a real estate agent or office looking to streamline your operations and enhance productivity, Loft47 is the solution you’ve been waiting for. Experience the ease and efficiency of Loft47 and take your real estate office management to new heights.


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