The back office is where we started. It's still all we do.

Loft47 was built in 2016 by people who had been inside real estate brokerage operations and couldn't find software that handled the financial side the way it actually works. Nine years later, that's still the only thing we build.
Sasha Hryciuk came to real estate technology through accounting, operations management, and a stint inside one of Canada's largest franchises, where she discovered that the back office was held together with spreadsheets and institutional memory, and that most of the available software had been built for something adjacent to the actual problem.Loft47 started as a service business. Someone would handle the back office work on behalf of brokerages. It became software when it became clear that the industry needed both — a platform that automated the work, and a team that could do it when brokerages needed the support.That hybrid model still exists. The platform handles the calculations, the compliance checks, and the payouts. The managed service handles the deals. Brokerages can use one or both.We remain proudly independent — focused, agile, and committed to the problem we started with.
Our team blends decades of experience in accounting, Real Estate operations, enterprise sales, workflow automation, and large-scale software development. Together, we’re reshaping how Brokerages handle commissions, compliance, payouts, and financial transparency — with technology that feels intuitive, intelligent, and built for the way Brokerages actually work.We believe Brokerages should spend less time on admin and more time on growth. Loft47 makes that possible

Brokerages deserve modern tools, clean workflows, and financial clarity.

Starting with a small team of specialists, Loft47 grew into a platform that automates payouts, reduces compliance risk, connects seamlessly with industry-leading tools, and supports thousands of Agents across North America. From our software to our services to our fintech innovations, every part of Loft47 is designed to give Broker Owners more time, better data, and healthier margins.We remain proudly independent — focused, agile, and committed to reshaping the future of Real Estate back-office operations.
See How it Works
Sasha Hryciuk

CEO & Founder

Sasha came to real estate technology through accounting and operations management — including consulting work inside one of Canada's largest franchises, where she discovered that the tools available for brokerage back offices were built for something else entirely. That gap became Loft47

Her contribution to Loft47:
Sasha brings the strategic vision behind the entire Loft47 ecosystem — from reinventing commission workflows to launching Liquid, Loft47’s companion fintech product. She pairs deep financial expertise with product intuition, ensuring the platform solves real operational pains for Brokerages while staying relentlessly user-focused. Her leadership shapes Loft47’s long-term roadmap, partnerships, and expansion across North America.
Shane Davies

CTO

With decades of experience in full-stack development, database architecture, networking, and enterprise-scale application design, Shane leads the technological backbone of Loft47. His career spans leadership roles in software development, system architecture, and the building of complex, database-powered web applications across multiple industries.

His contribution to Loft47:
Shane architected the Loft47 platform from the ground up, ensuring it’s secure, scalable, and capable of handling the complex financial workflows Brokerages rely on. His expertise in relational database systems, modern software frameworks, and systems engineering enables Loft47 to process high-volume transactions with accuracy, reliability, and speed. Shane continues to guide Loft47’s technical innovation — including its AI-powered and automation-driven future.
Tracy Simmons

CRO

With over 22 years in enterprise Real Estate technology, Tracy is one of the industry’s most trusted experts in brokerage operations, complex software solutions, and client success. Her background includes senior leadership roles, national sales, and years helping Brokerages navigate everything from fraud to hyper-growth. 

Her contribution to Loft47:
Tracy is the driving force behind Loft47’s revenue strategy, customer experience, and brokerage growth outcomes. She brings unmatched insight into the financial and compliance pressures Brokerages face and translates those into solutions that reduce workload, eliminate mistakes, and drive profitability. Tracy’s work ensures Loft47 isn’t just software — it’s a partnership Brokerages can count on.